Brand Story: Oriental Aesthetics and Craftsmanship Heritage

Throughout the vast history of China, Oriental aesthetics have shone like a brilliant gem, captivating the world with their profound heritage and unique artistic charm. From ancient calligraphy and painting to exquisite traditional craftsmanship, Oriental aesthetics present a rich and profound world through meticulous strokes, superb techniques, and deep meanings.

However, as times change, many intangible cultural heritage (ICH) crafts are on the verge of disappearing, while others await further revitalization. Faced with this challenge, the Ori Cultural brand embraces its mission with passion—to inherit and rejuvenate these traditions by integrating ICH elements into modern life. We firmly believe that "usage is inheritance." By merging modern design with traditional craftsmanship, we provide these ancient skills with new opportunities to thrive in contemporary society.

Brand Mission

Our mission is to combine ICH elements with Oriental aesthetics, breathing new life into traditional craftsmanship. We recognize that traditional techniques are not just cultural carriers but also the crystallization of artisans' wisdom and dedication. Therefore, we are committed to integrating these valuable cultural heritages with modern design, creating products that embody both classical charm and contemporary aesthetics, ensuring that traditional crafts find their place in today’s world.

Brand Values

Respect and Inheritance: We honor the wisdom and efforts of every ICH artisan, striving
to protect and pass down these precious cultural legacies. We believe that only
through genuine understanding and respect for tradition can its essence be
conveyed to future generations.

Artisan Spirit: We uphold the spirit of craftsmanship, pursuing excellence in
technique and meticulous attention to detail. Each piece embodies the
dedication and wisdom of artisans, reflecting a relentless pursuit of beauty
and quality.

Innovation and Development: We continuously innovate by blending traditional techniques with
modern design and technology, creating products that maintain classical allure
while aligning with contemporary tastes. We believe that only through constant
innovation can traditional culture flourish in modern society.

Quality and Excellence: We are committed to outstanding quality, ensuring that every
piece meets the highest artistic and craftsmanship standards. We believe that
only high-quality products can truly resonate with people and sustain cultural
heritage.

Sharing and Discovery: By sharing the charm of Oriental aesthetics, we inspire a global
appreciation for beauty. We believe that aesthetic experiences transcend
cultural boundaries, fostering understanding and admiration between different
cultures.

The Founder’s Journey in OrientalAesthetics

Several years ago, our founder, J.F., had a serendipitous
encounter with a master craftsman who specialized in traditional oil-paper
umbrellas. Despite his extraordinary skills, the craftsman faced the dilemma of
having no successors and little recognition. Deeply moved by the artisan’s
dedication, J.F. decided to offer support.

They filmed a short video showcasing the master’s skills, and
unexpectedly, it went viral. The master’s umbrellas were quickly sold out, and,
more importantly, his son, witnessing the overwhelming enthusiasm, decided to
learn the craft from his father. "Good content, like ICH craftsmanship,
must be presented in its finest form to be passed down," J.F. remarked.

Fusion of ICH Elements and Modern Design

We understand that the preservation of ICH crafts relies on their
integration into modern life. By combining ICH elements with contemporary
design, we not only breathe new vitality into endangered crafts but also
introduce them to a broader audience. Collaborating closely with ICH artisans,
we seamlessly blend traditional techniques with modern design, creating
products that are both classical and stylish.

Our Path to Practice

Exploring the Essence of Oriental Aesthetics: We delve into the historical roots and artistic characteristics
of ICH culture, distilling the most representative Oriental elements to shine
on the global commercial stage.

Innovative Design and Collaboration: We collaborate with renowned designers and ICH artisans to merge
traditional elements with modern aesthetics, crafting both decorative and
functional lifestyle products.

Expanding Sales Channels:
We enhance online sales platforms, including e-commerce sites and social media,
making it easier for consumers to access and appreciate ICH-inspired products.

Brand Building and Promotion:
Through diverse promotional strategies such as advertising, PR activities, and
social media, we increase awareness and appreciation of ICH culture.

Establishing Cultural Exchange Platforms: We have created a space for ICH artisans and enthusiasts to
connect, fostering the sustainable growth of ICH culture.

ICH Protection:

We are committed to supporting the preservation and development
of ICH crafts. A portion of our revenue is allocated to ICH-related projects,
covering embroidery, batik, tie-dye, and traditional button-making.

By working closely with ICH artisans, we ensure the continuity of
traditional crafts. For instance, we produce short videos featuring master
artisans, leveraging multiple channels to garner attention and attract younger
generations to learn these skills.

Environmental Protection: We minimize material waste and introduce
a "zero-waste" product line. For example, we repurpose leftover
materials into small accessories that are both eco-friendly and aesthetically
appealing.

Social Responsibility: By sharing the charm of Oriental aesthetics, we inspire a global
passion for beauty, promoting cross-cultural appreciation and understanding.

Corporate Governance: We have established a rigorous supply chain management and
quality control system to ensure that each product meets the
highest artistic and craftsmanship standards.

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