The Path of Practice

  • Exploring the Essence of Oriental Aesthetics: We delve deeply and meticulously into intangible cultural heritage (ICH), extracting the most representative elements that showcase the charm of Oriental culture. These elements are seamlessly integrated into various aspects of the modern commercial stage, allowing these ancient and splendid cultural treasures to shine with unprecedented brilliance.
  • Innovative Design and Collaboration: We invite renowned designers to collaborate with ICH inheritors, blending the essence of traditional craftsmanship with contemporary design concepts. Together, they create exquisite and stylish works of art and daily necessities, achieving a harmonious coexistence of tradition and modernity.
  • Expanding Sales Channels: We actively diversify online sales channels, engaging extensively with e-commerce platforms, social media, and other fields. Through these multifaceted channels, more people can easily access their favorite ICH art pieces and products, significantly enhancing their visibility and market share.
  • Cultural Exhibition Activities: We organize ICH-themed immersive experiences at cultural exchange centers and exhibition halls, enabling enthusiasts to personally experience the unique charm of ICH and feel the warmth and power of cultural heritage. This fosters deeper exploration and appreciation of ICH culture.
  • Brand Building and Promotion: Using a variety of channels, we vigorously promote ICH culture, helping more people understand and develop a deep appreciation for this profound and enduring cultural legacy.
  • Building a Cultural Exchange Platform: We have carefully created a platform for communication between ICH inheritors and enthusiasts, providing an open and inclusive space. Here, inheritors can share their experiences and stories, while enthusiasts can express their admiration and interests, working together to promote the preservation and development of ICH culture.

We are committed to the preservation and revitalization of intangible cultural heritage by skillfully combining modern aesthetics with practical value, breathing new life into ancient art forms. Through innovative approaches, we showcase the profound essence and unique charm of Oriental aesthetics to the world, fostering cultural exchange and integration across diverse traditions.